University Reading List

As well as the course provided by the University there are a number of books and articles that are well worth reading.  These range from broad business concepts that will help gain context around our industry to specific guides that are driving the way we structuring the operartion of the business.

If you wish to read any of these books please feel free to buy and expense them. Education should be free.

  • Inside the Tornado : Geoffrey Moore
  • The Seven Pillars of Customer Success : Wayne McCulloch
  • IMPACTabridged version of Why Killer Product Don’t Sell : Ian Gotts, Dominic Rowsell & Adrian King
  • Humor, Seriously – Why Humor is the secret weapon in business and life : Jennifer Aaker & Naomi Bagdonas
  • Rules, No Rules – Netflix and the Culture of Reinvention : Reed Hastings
  • Behind the Cloud – The untold story of : Marc Benioff
  • If you want to make God really laugh, show him your business plan – 101 universal laws of business : Barry Gibbons
  • The hard thing about hard things – Building a business where there are no easy answers : Ben Horowitz

If there are other books that you think should be added to the list then please let Adrian King know