What is change intelligence?

Change Intelligence has changed the game for Salesforce professionals and the companies that employ them. Salesforce architects and their teams are increasingly required to deliver high quality, impactful features fast. Yet those changes may be spanning multiple systems and lots of different business units. Elements.cloud is the leading change intelligence platform for the Salesforce ecosystem.

What is Change Intelligence?

Change intelligence is the institutional ability to build the right thing, the right way, at the right time and the right pace. To put it simply, it is an ability to learn about the business and systems configuration and an ability to apply that knowledge to decide how the business change is to be executed most effectively.  

Let’s break down the definition above into the individual components:

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Change intelligence is not an individual skill nor an individual achievement. It can only be properly built, sustained and executed with a collective team effort. It is as much a culture as it is a practice. You can’t describe an organization as having change intelligence if it only has one heroic business analyst or architect pulling it all together.

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Salesforce, with its richness of features, leaves us plenty of options to build dazzling declarative or code solutions. However, the true measure of innovation and the real delivery of value comes from solving the problem for our target audience. The most advanced solution that does not address the underlying problem is nothing more than an expensive and shiny waste of time, money and opportunity.

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A solution that addresses the right problem may still end up a complete failure if it isn’t built properly. On the one hand, this requires that any solution we build is thought through in terms of performance, scalability and security perspective. But in complex, interconnected systems (like Salesforce) the other dimension is that a feature we build may easily break the system if its impact on the remaining components is not thought through. 

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Every feature we build comes with an opportunity cost. Time we spend building solution A means we cannot build solution B. We have to prioritize, choose and trade-off relative value of different requests and projects. We need to decide if this is the right time against our commitments and future plans.

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Finally, some problems are more important and urgent to address than others, and some solutions are simpler and faster to implement than others. A smart, intelligent organization is able to distinguish the different kinds and knows which changes can and should be deployed quickly and which ones need to go through a diligent testing and enablement process.

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What change intelligence gets you